A guide to taking consistency photos for real estate marketing campaigns.
Photos sell houses. With real estate photography, you need to get those magazine-worthy photos. Doing photography for real estate can seem a little tricky, but with these few simple real estate photography tips, you’ll produce beautiful, consistent photos. These will have your local real estate industry agents calling you back!
Real estate photography should show space, features, lighting, layout and follow specific rules. In other words, wide and detail shots.
- Real Estate Photography Equipment: The camera, tripod, and wide-angle lens are essential equipment for real estate photography. Some photographers use extra lighting. In case you are one of them, you’ll need a bunch of external flashes.
- Real Estate Photography Lightning: There are two types of photographers: those who use natural light and those who use flash. Natural light photographers need to blend several exposures to form a final shot. Both approaches have their own advantages and disadvantages. With natural light, you don’t have to carry a whole truckload of equipment. You also finish shooting much faster. With artificial light, it’s much easier to edit window frames. It’s also easy to overdo and lose connection with reality in the final photos.
- Recommended Camera Height: Camera height is important as it affects perspective. it should be lower than human height. The rule of thumb is to position the camera 20-30 centimeters above the highest surface. In this case, a table will still look like a table, not like a single plank of wood. Some areas, like the bathroom, will benefit if the camera is a little lower than in other rooms. The surfaces are lower, and everything is very close.
- Recommended House Approaching: The first image a potential buyer sees (usually) when reviewing properties online is an exterior photo. That photo is important to take the time to find the best angle and best light. Ask what the important features are to highlight. They usually are exterior photographs from front and rear, a deck or patio, landscaping and gardens, pool or hot tub, a barn, shop, or other outbuildings. Each feature should be emphasized in the composition by using the surroundings, like beautiful gardens leading to a cool garden shed. Then you should take photographs of the master bedroom, kitchen, bathroom, and living room.
- Edit Real Estate Photographs:
- Post-Processing a Single Exposure: First, let’s talk about the lucky scenario where you can get a single-exposure shot. In this case, the editing is simple:
– Correct the distortions.
– Fix the verticals.
– Turn down highlights.
– Pull up shadows.
– Get the right color temperature.
– Fix brightness/contrast.
– Blending Multiple Flash Shots: Do the basic editing (like I said above) and apply it to all photos. Then load the images into layers in Photoshop and then (using masks) blend the images one by one. And then finish the real estate photography editing as you would for any regular shot.
- Merging Into HDR: There are three modern ways to perform this action:
– Blend directly in the raw converter (ACR or Lightroom). These days Adobe does a fantastic job blending stuff together. I use this method. You need to select all the photos, right click and then choose Merge to HDR. Often this will even merge the windows.
– Sometimes you need to merge them by hand if the above method fails. It’s cumbersome and not modern at all. You can use manual masking or luminosity masking or a combination of those. I tend to blend as much as I can using the first method and then finish up with the manual merge if required.
-The third method is an aEnfuse plugin for Lightroom. It’s next to free (donationware), and it does a good job with blending shots together with a couple of clicks.
Real estate photography is like dressing up the house for an interview. The initial impression (along with the price tag) attracts potential customers. Putting in the extra effort and making those photos top class with a few simple steps is worth it.