Use local real estate events to reach prospects in your area.
Nothing is more powerful than a real-life connection with your clients. With many consumers experiencing digital overload and re-embracing offline experiences, use experiential marketing to capitalize on the trend of connecting with potential clients in the real world.
Here are some forms of experiential marketing that may help you get inspired:
- Open Houses with a twist: Add a twist by partnering with local businesses, such as home décor shops, clothing boutiques, and bakeries, to share their special offers in exchange for promoting your open house in-store.
- Make some local tours: Lead local tours of historic, attractive, and up-and-coming neighborhoods where you have properties listed.
- Give classes to first time home buyers: Teach educational classes for first-time home buyers in your area who are ready to buy their first home.
- Sponsor how-to seminars: on topics that cover the ins and outs of real estate buying, selling, or investing.
- Home Staging Workshops: Think outside the box by teaming up with an interior designer or professional organizer to offer home-staging workshops for sellers.
- Set up a wine or beer tasting at a local microbrewery.
- Host an end of season party for your local youth soccer team.
- Organize a cleanup day at a local park or beach for charity.
Taking your marketing efforts offline will allow you to better engage clients with face time, and those who interact with you will be more likely to share their experience with others.
In fact, a study by the Event Marketing Institute found that 98% of consumers capture photos and video at live events, and 100% of those who do so end up posting about it on social media.