Difficult question, “What is SEO?”. Just like practically all internet-related terms, principles and notions, that of “SEO” does not have a special meaning and it is a blurred principle in many people’s mind.
Still, what is SEO? Considering that there is no ultimate, totally comprehensible meaning for “SEO”, the only way to go is to have a look at numerous meanings and try to combine them in order to have the ideal perspective.
Wikipedia: “Search engine optimization (SEO) is a set of approaches aimed at enhancing the exposure of a site in online search engine listings. The term also describes an industry of experts that perform optimization projects on behalf of client sites.”
Fakezilla: “The modifications that are made to the content and code of a website in order to increase its rankings in the outcomes pages of online search engine and directories. These changes might involve rewording body copy, changing Title or Meta tags, removal of Frames or Flash content, and the seeking of incoming links.”
The Web Search Workshop: “The term utilized to describe the marketing strategy of preparing a site to boost its chances of being ranked in the leading outcomes of a search engine once an appropriate search is carried out. A variety of elements are very important when enhancing a site, consisting of the material and structure of the site’s copy and page design, the HTML meta-tags and the submission procedure.”
6am Media: “The procedure of enhancing websites so that it ranks greater in online search engine for targeted keywords with the supreme objective of creating more profits from the web site. There are many SEO methods. In general, these techniques can be classified as On-Page Optimization, On-Site Optimization, and Off-Site Optimization. There are also two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (actually guidelines provided by online search engine). Black hat SEOs are those that push the limit of SEOs and utilize some doubtful or restricted strategies (according to the standards). These black hat SEO techniques are likewise typically called spam.”
Site NOVA: “acronym for seo. This is the process of making a site ‘search-engine-friendly. Search engine optimization is mostly used to increase rankings in SERPs, and reliable SEO can increase the capacity of your site and bring in more traffic.”
Thousands more definitions are readily available, nearly as numerous “SEO guru’s” you will discover online (” The Guru Problem” is in fact the title of another post to be published quickly).
As you can see, no meaning is like another, however they all tend to converge to a certain typical understanding.
There are various techniques and tools utilized to attain SEO objectives, and they ought to NOT be included within a meaning.
Given that it is not correct to define a concept through its tools, here is a meaning I have developed after long deliberations. The idea is to define SEO as follows:
SEO = abbreviation for “Search Engine Optimization”, the process of optimizing and tuning a website and getting online awareness for it, in order to provide targeted visitors and guarantee high conversion rates.
When done correctly, SEO activities should:
– make online search engine crawl the site;
– make search engines index the website;
– make sure a high ranking amongst SERPs (Search Engine Results Pages) for provided keywords;
– achieve a high page rank;
– drive targeted traffic;
– attain high conversion rates among the site’s visitors.
Considering that nothing is conclusive and supreme on the planet of SEO, I ‘d like to receive your feedback and comments: TeaWithEdge.com is a method to contact me and speak out about your Marketing concerns.
There are likewise two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the guideline (in fact standards provided by search engines). Black hat SEOs are those that push the limit of SEOs and employ some questionable or restricted methods (according to the guidelines). These black hat SEO techniques are likewise commonly understood as spam.”
Browse engine optimization is primarily used to increase rankings in SERPs, and reliable SEO can increase the potential of your website and bring in more traffic.” 구글 상단 노출